Reflections on the MemberWise Digital Excellence conference, 31 October 2017. This is a conference focussed on the use of digital in the membership and association sector.
Websites for associations and membership organisations need to focus on the member experience first. A digital platform separating website content from the membership management system (CRM) is the way forward.
Understanding the needs of users ensures systems, tools and processes are built to do the right job. Capturing these needs in a standard format – user personas – ensures everyone involved has a shared understanding and provides a real strategic advantage.
All projects need a plan. Traditional project specifications don’t work for modern digital projects. Agile projects need a different approach: a scoping document.
Many websites are too complex. They try to provide all the digital tools for a business. This is costly in both financial and UX terms. Instead, you should consider your digital platform.
How to communicate not just what your company does, but how and why do you it.
Digital projects are a manufacturing process. With the right processes and operations in place, you can deliver higher quality projects, be more creative and reduce costs. What’s not to like?
Scrum is a very successful agile methodology that’s been used deliver some great projects. But Scrum is just one of many approaches to agile project management.